The Luminox Watch Company began as an American success story and is evolving into a global brand. As has been said many times, “necessity is the mother of invention” and the Luminox story is a classic example. In 1989, the founder Barry Cohen, already in the watch business, found a need and filled it, when he learned of a unique Swiss self-powered illumination system, and reasoned that this would be a very helpful addition to the watch business, making watches more visible and easier to read in low or no light situations.